The Benefit in Benefits

“The greatest benefit is the one last remembered.”

Barber’s Book of 1,000 Proverbs

Research from Glassdoor found that more than half (57%) of people surveyed said benefits and perks are among their top considerations before accepting a job, and four in five workers say they would prefer new benefits over a pay raise.

The Top Five Benefits Ranked By Employees

  1. Health care insurance (e.g., medical, dental): 40%
  2. Vacation/paid time off: 37%
  3. Performance bonus: 35%
  4. Paid sick days: 32%
  5. 401(k) plan, retirement plan and/or pension: 31%

Below is a list of employee perks that have been shown on Glassdoor, Inc., Forbes and other publications. Take a quick look at them, and then I will share my thoughts:

  1. Netflix offers one paid year of maternity and paternity leave to new parents. They also allow parents to return part time or full time and take leave as needed throughout the year.
  2. REI encourages its employees to get outside by offering two paid days off a year (called “Yay Days”) to enjoy their favorite outside activity.
  3. Salesforce.com employees receive six days of paid volunteer time off a year, and $1,000 a year to donate to a charity of their choice.
  4. Spotify provides six months of paid parental leave, plus one month of flexible work options for parents returning to the office. The company also covers costs for egg freezing and fertility assistance.
  5. World Wildlife Fund employees take Friday off every other week, also known as “Panda Fridays” at the nonprofit.
  6. Airbnb, which was named Glassdoor’s Best Place to Work in 2016, gives its employees an annual stipend of $2,000 to travel and stay in an Airbnb listing anywhere in the world.
  7. PwC offers its employees $1,200 per year for student loan debt reimbursement.
  8. Pinterest provides a unique take on the parental leave policy by providing three paid months off, plus an additional month of part-time hours, and two counseling sessions to create a plan to re-enter the workplace.
  9. Burton employees receive season ski passes and “snow days” to hit the slopes after a big snowfall.
  10. Twillo offers employees a Kindle plus $30 a month to purchase books.
  11.  Twitter is well known for providing perks such as three catered meals a day, but some lesser-known benefits include onsite acupuncture and improv classes.
  12. Accenture covers gender reassignment for their employees as part of their commitment to LGBTQ rights and diversity.
  13. Walt Disney Company wants its employees and their friends and family to enjoy the “Happiest Place on Earth” as much as their visitors by offering free admission to its parks, and discounts on hotels and merchandise.
  14. Facebook provides $4,000 in “Baby Cash” to employees with a newborn.
  15. Evernote hosts classes through “Evernote Academy,” which offers team-building courses like macaroon baking.
  16. Epic Systems Corporation offers employees a paid four-week sabbatical to pursue their creative talents after five years at the company.
  17. Adobe shuts down the entire company for one week in December and one week over the summer.
  18. Asana employees have access to executive and life coaching services outside of the company.
  19. Zillow allows employees traveling to ship their breast milk.
  20. Google provides the surviving spouse or partner of a deceased employee 50% of their salary for the next ten years.
  21. Last, Costco has some of those most satisfied employees, and it all starts with the fact the company has always paid above the average retail rate for its employees, its goal being to provide a “living wage.”

Indeed recently came out with its data 15 Best Places to Work: Compensation & Benefits, based on user ratings and reviews on Indeed. You could go through those rewards winners and add to this list.

Here are my takeaways from all of this:

    1. In every survey I have ever seen, including the one above, most employees prefer a dollar in benefits vs. a dollar in compensation. I think that is because benefits are often non-taxable, they offer a sense of security, meet a specific need, and show you care.
    2. This is one big marketing exercise. It’s internal branding to your employees. Meaning you want to approach it like a marketer, not just an HR executive. What are the costs, difficulties of implementation, and results? If you we don’t go through that analysis you will waste both time and money, and not produce the results sought after.
    3. Speaking of results, are you clear about which results you are trying to achieve? And, who is motivated by this benefits approach to receive that results? For example, if by offering great health care benefits you seek to have a better chance of hiring and retaining, is there any proof behind that assumption? What data do you have to support it?Do you do post-hire entrance interviews to understand exactly why they said yes to working with you and what part your health care benefits played in making that decision? Did they compare your benefits package against other companies? Was it a tipping point in their decision? Or, did they do none of that, and simply assumed they get benefits? Or, maybe benefits played no role in their decision at all because what they needed was a job. Any job. And, desperate to hire, you said yes.

      Who would be most attracted to great health care benefits? Older, less healthy workers, and workers with families. Does anyone disagree with that? Most 25-year-olds could care less about health care benefits. Maybe they want to know where the party’s at? Work and community events may be a much bigger driver for them. Point is, the benefit must fit the circumstances to be effective.

    4. Experiment. Every benefit idea in the list above was a thought before it was ever implemented. It was an experiment before it was a practice. Test different benefits and see which ones provide the greatest bang for the buck. Good marketers assume nothing and test everything. I think benefits at many companies are one big guessing game.
    5. You may be saying to yourself I’m not Costco and can’t afford all these benefits and perks. Perhaps the other side of that argument is Costco is Costco because it offers these benefits and perks and can therefore attract and retain great employees. The chicken or the egg? Something to think about.
    6. Be creative. Many ideas set forth were “non-traditional” before they weren’t. Remember, people have different needs and one size does not fit all. For example, only a few percent of employees at Zillow are getting breast milk shipped. But for them it is a big deal.One way to be creative is to be inclusive. How can employees and managers assist in designing benefit incentives? You will never know until you ask.
    7. Last, as the quote at the outset reminded us, the impact of benefits wears off. The flowers you brought home last month don’t register anymore. My advice is to remind employees of their benefits. Put it on posters and in total paycheck statements.

With 4% unemployment levels, employers have to be competitive and creative when seeking talent. They have to realize their top talent is continually being solicited. If not by recruiters, then by emerging AI driven sourcing tools.

I will send you a spreadsheet I developed to help you think through the math of designing great benefit programs. Send an email to don@donphin.com

 

All the best, Don

Leadership and Self-Deception

The book Leadership and Self Deception: Getting Out of the Box by The Arbinger Institute was a wake-up call for me. The deception is this: because my self-talk is I care my actions show I care.

Not so fast.

When giving presentations I challenge leaders to give me an example of how they showed someone they cared about them…and no, a paycheck doesn’t count. Usually a great deal of silence follows as they explore their memories for such an example. Some will talk about how they showed up for employees facing medical or family situations. For the rest, like it was for me, it is a wake-up call. We get our deception.

Unfortunately, when we run 75 miles an hour, it’s hard to show people we care for them because heck, we don’t even show ourselves we care for ourselves. We become numb and we engage in ongoing criticism as supposed to anything positive.

Check your head: when is the last time you showed somebody at work you care about them?

Go into your day intending to show people you care about them. How can you do that? Some ideas:

  1. Check in with any family concerns.
  2. Check in with how they are doing at work.
  3. Tell them something you admire about them.
  4. Listen to them with full presence.
  5. Go to lunch or take a walk with them.
  6. Write a personal note.

How will you show somebody you care about them today? Please share your ideas in the comments below.

What Will You Do to Step Out of Your Comfort Zone?

“Only the mediocre are ever truly comfortable.” Paulo Coelho
“If it’s not hard, it’s soft.” – Ice Cube.It is soooo easy to get comfortable. On the couch…and with your job, your company, your marriage, your health, etc.

We all seek comfort and security. It feels so safe. Like being cradled.

But… it is a trap! It’s how you grow old and irrelevant…at any age. It will deaden your motivation, engagement and drive. It will eliminate the dreams of your youth. You will become a zombie…in your comfortableness. Breathing all right; but not alive.

When we are too comfortable for too long we are guaranteed to get run over by people or companies not interested in being comfortable!

Yes… I hear you say…but I put so much effort to get this point why would I put that at risk?

My answer is so you live a full life. To the end. So you have no regrets or remorse about playing all in.  So you set an example.

We all have our comfort zones. My question is what will you dare to do to get out of your comfort zone??

  • Will you dare to have a great career?
  • Will you dare to try a new project?
  • Will you dare to have a great marriage?
  • Will you dare to do a great job of saving and investing money?
  • Will you dare to do a great job of managing your health?

A great filtering question to ask: Is this thought or action based out of a desire to avoid pain and discomfort?  Or, is it based out of a desire for continuous growth?

While jumping out of planes is one way to do things, you don’t have to leap out of the comfort zone. Just take one step at a time. That builds muscle and confidence.

And don’t worry. You don’t have to go off into orbit. You’ll know if you’ve gone too far. But you will never know where that boundary is until you meet it!

Here’s 10 ideas for your daring to step out of your comfort zone:

  1. Go to lunch with somebody very different from you.
  2. Say “no” to doing something. Eliminate, automate or delegate it.
  3. Wear something funky, fun, bright, unique. Give them something to talk about.
  4. Go to the library for three hours of uninterrupted time, where there are no distractions and flush that idea out.
  5. Find a group that likes to do fun an different things.
  6. Stop saying you are busy. Doing what? Filling up space?
  7. Show one person per day you care about them for 30 straight days.
  8. Send 5 handwritten notes.
  9. Read or watch something different. Remember, profound thoughts, those aha’s, come from outside your comfort zone.
  10. Make your own list of 10 things you will do over the next 10 days to get out of your comfort zone.

Please let me know what you’ve dared do to push your boundaries!

 

PS if you are in SoCal get thee or thy HR person to my Great HR workshop in June. More info here. That will get you outside your comfort zone!

Are You a “Negative Hero”

I know sometimes I am. I know there are times when my intentions are good…but my outcomes are not. That’s what a “negative hero” is.

Think about your parents for a minute. When you were a kid their intentions were good (they did love you after all) but many times they were too critical, judgmental and punishing. It seemed all they could focus on is where we didn’t do something 100% right…according to their rules.

As we got older and more independent the result wasn’t submission anymore… but a fight or flight response.

And they lost part of us in the process.

I decided I didn’t want to to lose my kids…or my best employees and clients either.

When I do workshops I talk about the 80% leader, with their strong emotional energy. Control, in the name of good, is their game.

I just heard a great quote that applies to being an 80%’r. “You can’t arrest your way out of a problem.” By William Joseph “Bill” Bratton, 38th Police Commissioner, NYC.

Why do we as leaders and bosses and parents think we must will our way through a problem? Don’t we make our ongoing micro-arrests when we so? How’s that feel to other people. You may be 100% right…and it still feels wrong.

When we play with an 80% energy we become villainized. People feel our energy. They don’t feel our intent. Like the antelope tracked by the cheetah, it feels the vibe and …poof!

Unless you want to end up alone, or surrounded by submissives, the 80% approach is not the answer.

The answer is managing your emotional energy. Much of our 80% comes from the fear of what may happen. That fear overwhelms us in the present moment causing our energy to well up so we can control the situation and protect ourselves.

Here’s the answer: Stay present. Feel what is going on, right now. Is your emotional energy “up” because you are fearful? Are you in survival mode? How is that helping right now?

When we are present with a situation our emotional energy is balanced. Both of us take up enough space to leave room for the co-creation and dance. I call that playing 40/40.

When we are 40%’rs we allow other people to become their own heroes. Our kids, employees and customers/clients.

Real heroes inspire others to become their own heroes. You can only do that when your emotional energy is present and not hijacked by fear.

By the way, I find this is an ongoing process. We must fight our natural instincts to be fearful of the future…every day…day after day.

 

PS Lesson 9 in the Great HR Program is all about managing our emotional energy. That lesson alone is worth the price of admission to the entire program. www.greathr.com

Managing the Emotions of Change

Months ago I had the opportunity to present at DisruptHR on managing the emotions of change. You get 20 slides and 5 minutes to do it! Remember the magic words- coax, encourage and inspire!