I believe in the importance of branding the employment opportunity. That’s why I found the directory of tech employers on TechMeme to be interesting. Some of them make sense to me; a few don’t at all.
I wonder how they come up with and test these branding themes.
If you ignore the company names, which ones attract your interest? Why?
What would you put for your company’s theme?
While it is important to frame what work your company does, I would also put something about the employee experience… especially on a hiring page!
Do you think any of these are cool enough to put on a T-shirt?
Some of my ideas:
DriveAI- The thrill of advancing self-driving technology.
Expedia- Come join the travel revolution!
Snap- Great work you want to SnapChat about!
Tell me some of your ideas and what you would say about your company?