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How Would You Define Your Company in a Few Words to Job Seekers?

I believe in the importance of branding the employment opportunity. That’s why I found the directory of tech employers on TechMeme to be interesting. Some of them make sense to me; a few don’t at all.

I wonder how they come up with and test these branding themes.

If you ignore the company names, which ones attract your interest? Why?

What would you put for your company’s theme?

While it is important to frame what work your company does, I would also put something about the employee experience… especially on a hiring page!

Do you think any of these are cool enough to put on a T-shirt?

 

 

Some of my ideas:
DriveAI- The thrill of advancing self-driving technology.
Expedia- Come join the travel revolution!
Snap- Great work you want to SnapChat about!
Tell me some of your ideas and what you would say about your company?

It’s All About Work

Today’s Political Turmoil- It’s All About Work

When I step back from this current election and crazy world events, it strikes me that there are a lot of angry, fearful people. In a recent quiet moment I had an epiphany- I believe all has to do with work and the most basic of human needs.

The first two rungs of Maslow’s needs ladder are survival and security.  Very simply in order to survive, humans have to do work. If you can’t work what use are you? Why do we even want you in this tribe? When I look around the globe I see few people with jobs shooting, rioting or blowing things up. With rare exception it’s usually the people without jobs doing these things. Without work we lose a part of our soul and can lose the capacity for caring. Useless people are dangerous people.

When I speak to my friends who don’t have jobs…or can only get menial work, their fears are very immediate. About getting enough money today to stop going backwards. To take some pressure off, at least for a short time. To keep the wolf away from the door. They are fearful, angry and see little hope on the horizon.

Knowing how employment numbers relate directly to political turmoil I think the current administration has been disingenuous with how it tallies unemployed. 5% unemployment? Does that seem like reality to you? How’s about more like 10%. When you kick in the eventual impact of advanced robotics and AI, that number may never get any lower. Ever.

To address the need for security humans attempt to keep the benefits of their labor. You survive longer that way. I think we are seeing an equally fearful and angry group of people who do work…but don’t think they get to keep enough of it. Russian serfs rioted because they worked…but kept no fruits of their labor. Middle class workers came out in droves to vote because they felt the administration wouldn’t let them keep a fair share of their fruits. It created a security crisis in them as well.

When we can’t do work or secure the benefits of labor then “the system” feels unfair. No matter where you live in the world. Makes no difference whether you’re a millionaire or working minimum wage or you are out of work. I have met few people who get an opportunity to work and keep the fruits of their labor that are discontented.

Too many young men and women across the world don’t have work to do. When they can’t fulfill that basic human need, all they have left to do is rebel against the system that puts them in that spot. If we want to end inner city shootings and global terrorism then we have to provide young people with work to do.

When it comes to those of us who are working, we want to make sure government isn’t designed to see how much of our hard earned money it can inefficiently spend. The bell has rung that we will take no more of that.

It’s all about work…and keeping the fruits of our labor.

Here’s hoping you get to meet your survival and security needs, Don

My Workplaces of the Future Checklist

Over the past few years I’ve done a deep dive into where the future will be taking the workplace. I’ve even had the opportunity to do a number of presentations on it. I let people change it’s happening faster than they realize it. The changes that impacted the rust belt caused by offshoring were felt slowly. The changes coming now will be felt fast, driven by technology. As I remind folks “you either eat technology or you get eaten by technology.

Consider my checklist and how these forces will change your workplace.

Workplaces of the Future Checklist              

Are you preparing for the rapid changes coming your way?

  • 3D Printing
  • Artificial intelligence
  • Augmented reality
  • Cloud computing
  • Collaborative learning
  • Culture
  • Display technology
  • Economic
  • Environmental
  • Experiential learning
  • Gamification
  • Internet of everything (IOT)
  • Medical breakthroughs
  • Online learning/MOOCS
  • Personalized learning
  • Political
  • Robotics
  • Scientific
  • Social media
  • STEM
  • Working environments
  • Others ______________

 

 Questions to ask:

What changes are coming your way in each of these categories?

How will it disrupt the work you do?

What will be different in 3-5 years from now?

How will you help lead the change efforts?

How will it affect the workplace?

Where will your future leaders come from?

How do you drive innovation?

How do you make it fun?

A few of my favorite futurist resources:

https://futurism.com/

http://www.futuretimeline.net/

http://diamandis.com/

http://www.wfs.org

https://su.org/

http://www.31december2099.com/

http://www.futureforall.org

Designing Your Ideal Career Plan

The beautiful Mary Kay had it right when she said “Most people plan their vacations better than their careers.” I find this an accurate statement. On the occasions when I’ve asked a group of employees how many have a career plan it is rare to have more than one out of ten respond they do.

Everyone else spends more time planning their escapes than their career.

This business about career planning is true no matter your level at the company. Business plan, department plan, marketing plan…of course. Personal career plan…probably not.

Q: Why bother making a career plan?

A:  You get what you ask for.

“A goal without a plan is just a wish.”
― Antoine de Saint-Exupéry

Here is an excellent opportunity to work on your career plan…think about the all of it…and encourage others at your company to do the same.

What goes into a good career plan? Consideration of all the wants and needs that must be addressed in the diagram.

Give yourself the time and space to venture into your amazing future. Meditate on it. Journal on it. Talk to experts about it. And get super clear about it.

The schematic above shows how interrelated your career plan is. Let’s break down each one of these subjects… none of which are “in order”.

Personal situation – Your career plan will be different if you are 20 or 60. If you are single or married. If you love your job or hate your job. I can tell you that your career aspirations can cause damage to your personal life if they are not in alignment. I litigated cases for over 70 hours a week and sat on non-profit boards at the same time. The people who paid the price for those heroics were the people who mattered most, my wife and children. Hence the divorce. And a lot of pain.

Never forget the impacts your career choices have on the people you love most in your life…including you.

Career Goals- it seems as if career planning is much easier once we are clear on our goals. You may have the goal of running a successful law firm or get that V.P. role…only to find yourself exhausted and divorced and bankrupt…just like I was. Because I didn’t think about the all of it and have a career plan in alignment with it.

To do it right you begin with the end in mind. Both short term and long term. Think of how you would like to see your career in a year or two from now. Then think about your ideal long term career aspirations. A plan may be to land a steady job at a law firm right out of school, be on a partner track in five years and eventually be a top partner at one of the top law firms in the city. Or a plan could be to be a great barista within three months, manage the place within a year and own a franchise within three years. Just make sure if you get it…it’s want you really want and not somebody else’s idea for your life.

See the document I did Visualization Techniques for Success to help with this process.

Market demand – Your value in the market place depends on numerous factors including the industry you are in, your location, availability of skilled labor, competition, economy, etc. It is always helpful to know how you can increase your value in the market place and if you can’t then what market place will be best for your career? If your goal is to be in hospitality but you intend to stay in South Dakota I guarantee you’ll have limited career opportunities.

One way to get past assumptions and find out your value in the marketplace is to pay a recruiter for an assessment of that value…even if you are not looking.

Job description – This document defines who you are… whether you like it or not. And if you don’t like it then change it. Seriously. A lot of job descriptions are out of date and non-sense. Bottom line is to create a job description in alignment with the work you are doing. PS a good place to see job descriptions, career paths and more is https://www.onetonline.org

Company plans – Is it company on a growth path? How does it expect to continue to grow the bottom line? Can you see them doing well for another five years? What have they told you about the company finances or direction? If you work at a public company this information is readily available. At a private company you owe to yourself to find out what you can.

Career ladder – Assuming there is one, does the career ladder do a good job of defining the opportunities at your company and how does it align with your career planning? If the company has no formal career ladder process then understand what the informal process is. Don’t assume anything. Ask until you are clear.

Succession planning – Excellent companies do this and the poor ones don’t. There’s a natural flow of employees through any organization and managing it is either random and chaotic, or organized and well managed. Either way, find out where you fit in the scheme.

Performance management – Our career is greatly influenced by how we are managed. Are you 100% clear about expectations, tasks, goals, etc.? Do your performance management conversations come frequently enough? Are they focused on helping you to improve performance? Are you asking for the resources and support you need to perform at your best?

Your skill sets – Nobody’s going to hire me to manage their Excel spreadsheets. I can hardly drag myself to manage my own. Therefore it would not make sense for me to engage in a career path as a CPA. It’s important for you to understand what you’re good at and what you enjoy doing best. A simple exercise: write down the five things you think you do best from a skills standpoint and then circle those two things you enjoy doing most. Those two items are your sweet spot and you should try doing it more than half the day.

Compensation structures – How does the money line up with your career plan? One way to get compensated more is to stop doing low value work. For example if you are paid $100,000 per year you are paid roughly $50 per hour. You disservice yourself every time you do $25 per hour work. Even if you’re good at it. And can do it in your sleep. And won’t mess it up. And you won’t really have the time to train or show somebody else how to do it. And on and on and on.

You can’t become more valuable more until you stop doing low value work. Figure out how to automate it, outsource it, delegate it or eliminate it all together.

So there you have it. A diagram and a checklist to consider. I’m sure I missed something on the list but this is a good place to start.

Here’s to you great career, Don